Femmi x Nike - Short Documentary

A head coach working with Nike and co-creator of Femmi, a female-focused running app, this project centred around her role in shaping community, performance, and accessibility within women’s running. The videos highlight both her personal story and wider impact within the space, alongside a Nike-led activation event.

This is a story-driven short documentary, combining a purpose-led interview with dynamic running sequences and live event coverage. My role focused on capturing both the narrative depth and the energy of the activation, ensuring the final piece balanced personal storytelling with brand presence in a natural, engaging way.